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SmoothParos 2 - Innovation and Ethics in Travel and Tourism

April 29 - 30, 2012

Innovaros invites local leaders and business owners on Paros Island to SmoothParos 2 , a unique two-day workshop!

More than ever we need to create and work together towards a common vision of the island.

We have uniquely crafted the workshop to help local leaders and business owners develop expertise in the use of new media technologies while working in a socially responsible and sustainable way.

The Seminar is led by Jennifer Barth and Chris Brauer directors of Smoothmedia, a London-based strategic advisory and interactive services firm solving digital media challenges for a global portfolio of clients.
This is a unique opportunity to work with London-based consultants and academics with expertise in a range of useful tools and techniques that are not delivering these workshops for financial gain but instead out of a shared love of Paros. We are compensating them through in-kind donations of accommodation, meals, and travel from Innovaros members during their stay on the island. Non-Innovaros members are charged a small fee for participation to help cover these costs and develop a working budget for the group and our future projects.

Chris Brauer, PhD, is Identity, Innovation, and Enterprise Director for Smoothmedia, co-director of the centre for Creative and Social Technologies (CAST). and senior lecturer in media and computing at Goldsmiths, University of London. He regularly appears on TV and in print media as an expert on social and digital media. Chris has advised and conducted workshops for a global portfolio of clients from IBM to the Canadian Government and PricewaterhouseCoopers (PwC).

Jennifer Barth, PhD, is Research Director for Smoothmedia and lecturer in the centre for Creative and Social Technologies at Goldsmiths, University of London. She is experienced in qualitative research methods and analytical assessment informing policy and practice on ethics and community impact. She lives and works in London, UK and consults on social investment strategies for non-profit organizations and companies.

They are returning to Paros to continue the work that started by the establishment of Innovaros in September 2010.

The inspiration for the event was a meeting in February 2010 between Athena Perantinou, owner of Paros-based Perantinos Travel & Tourism, and Dr Chris Brauer.  They came together to discuss possibilities for using innovation and emerging technologies to promote new opportunities and global awareness of the unique qualities and motivations of travel and tourism in Paros. The first Smoothparos session introduced a vast range of technologies and techniques to the participants and set the stage for the growth and development of the project. The Innovaros group emerged from these sessions as a means for stakeholders in the future of Paros to build on new skills and work together. Over the first year of its operation the group slowly built digital and social media networks and used these techniques in promoting the Paros Jazz Festival and in developing a virtual tour of the island. SmoothParos 2 is the opportunity to pull together concrete action plans based on a series of case studies of similar successful projects in other regions and the introduction of an intensive format of workshops transferring specific skills helping the group to realise its ambitions. These include project management, creating and measuring innovative content in digital and social media, and brand development and management.

Paros is determined to do things differently from other islands who are losing their soul and sense of balance in desperate attempts to secure market share in an increasingly competitive travel and tourism industry. The members of Innovaros are united in a vision and charter for an authentic,  sustainable, and economically viable island. Now, more than ever, is a chance for us to work together and all benefit from the results. Please join us in our collaboration by attending SmoothParos 2 where we will set the agenda for the next year of operations and possibilities.

Click here to see the workshop programme, costs and how to register!

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